Privacy policy

Last Updated: March 16, 2026

Drink Future Pty Ltd (ABN 53 692 843 262) respects your privacy and is committed to protecting the personal information we collect. This Privacy Policy explains how we collect, use, disclose and manage personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

This policy applies to personal information collected through our website, online store, marketing channels and other interactions with Drink Future Pty Ltd.

1. Who We Are

This website is operated by Drink Future Pty Ltd.

References to “we”, “us” and “our” refer to Drink Future Pty Ltd and its related entities.

If you have questions about this Privacy Policy or how we handle personal information you can contact us at:

Email: hello@drinkfuture.com.au

2. What Personal Information We Collect

Personal information means information or an opinion that identifies an individual.

We may collect the following types of personal information:

identity Information
name
date of birth
age verification information
contact Information
email address
phone number
shipping and billing address
transaction Information
order history
purchase details
payment confirmation

Payment details are processed securely by third party payment providers and are not stored directly by us.

Account Information

If you create an account with us we may collect:

login credentials
order history
saved preferences
device and Website Usage Information

When you visit our website we may automatically collect:

IP address
browser type
device information
pages viewed
time spent on pages
referring websites

This information is collected through cookies and analytics tools.

Marketing Preferences

If you subscribe to marketing communications we may collect:

email marketing preferences
SMS marketing preferences
interaction with marketing campaigns

3. How We Collect Personal Information

We collect personal information in several ways including when you:

place an order on our website
create an account
subscribe to email or SMS marketing
contact customer support
participate in promotions or giveaways
interact with our website through cookies and analytics tools

We may also receive personal information from third party platforms including ecommerce platforms, payment providers and delivery services.

4. Why We Collect Personal Information

We collect personal information for the following purposes:

to Provide Products and Services
processing orders
arranging shipping and delivery
verifying legal drinking age
providing customer support
to Operate Our Business
maintaining customer records
managing accounts and transactions
improving website functionality
marketing and Communications

If you opt in we may use your personal information to send:

email marketing
SMS marketing
product updates
promotional offers

You may unsubscribe from marketing communications at any time.

Compliance With Legal Obligations

We may collect and retain personal information where required to comply with:

alcohol sales regulations
taxation and accounting requirements
consumer protection laws

5. Cookies and Website Tracking

Our website uses cookies and similar technologies to improve user experience and analyse website traffic.

Cookies may collect information such as:

browsing behaviour
device information
session activity

We may use third party analytics services such as:

google Analytics
ecommerce platform analytics
advertising platforms

You can control cookies through your browser settings.

6. Disclosure of Personal Information

We may disclose personal information to trusted service providers where necessary to operate our business including:

Ecommerce Platform Providers
- For example Shopify or other ecommerce infrastructure providers.
Payment Processors
- Payment providers process payments securely on our behalf.
Delivery and Logistics Providers
- Courier and shipping partners may receive information necessary to deliver orders.
Marketing Platforms
- Email and SMS marketing platforms may process contact information to deliver communications.
Professional Advisors
- Accountants, lawyers and other professional advisors where required.

We require third parties to handle personal information in accordance with privacy laws.

7. Overseas Disclosure

Some third party service providers we use may store or process data outside Australia.

Where this occurs we take reasonable steps to ensure personal information is handled in accordance with Australian privacy laws.

8. Data Security

We take reasonable steps to protect personal information from misuse, interference loss and unauthorised access.

Security measures may include:

secure website encryption
restricted access to personal information
secure payment processing systems

However no system is completely secure and we cannot guarantee absolute security.

9. Retention of Personal Information

We retain personal information only for as long as necessary to:

provide services to customers
comply with legal obligations
resolve disputes
maintain business records

When information is no longer required it will be securely deleted or de-identified where practicable.

10. Access and Correction

You may request access to the personal information we hold about you.

You may also request corrections if the information is inaccurate, incomplete or out of date.

Requests can be made by contacting us using the details below.

11. Marketing Communications

If you subscribe to marketing communications we may send promotional content about our products and updates.

You may unsubscribe at any time by:

clicking the unsubscribe link in emails
replying STOP to SMS messages
contacting us directly

12. Children and Age Restricted Products

Drink Future Pty Ltd sells alcoholic beverages and our products are intended only for individuals aged 18 years or older.

We do not knowingly collect personal information from individuals under 18.

If we become aware that personal information has been collected from a minor we will take steps to delete the information.

13. Changes to This Policy

We may update this Privacy Policy from time to time.

Changes will be published on this page with an updated revision date.

14. Complaints

If you believe we have breached the Australian Privacy Principles you may contact us to lodge a complaint.

We will investigate and respond within a reasonable timeframe.

If you are not satisfied with our response you may contact the Office of the Australian Information Commissioner (OAIC).

15. Contact

For privacy related enquiries please contact: